Going to RSA – What To Look Out For At The Show

From May 6-9 in San Francisco, over 25,000 cyber security professionals will gather for the 2024 RSA Conference, alongside 600+ speakers and 400+ exhibitors.

It’s a massive event, which is highly informative and in fact hugely valuable in the complex and ever-evolving world of cyber security. At the same time, its scale, diverse viewpoints and approaches to cyber security can make it a daunting event, where delegates can find it challenging to get what they most need from it. 

If you’re attending RSA this year, you’ll no doubt be urged to factor-in numerous cyber security technologies from a wide variety of vendors. It’s hard sometimes through all the noise to decipher what tech or approach will make the biggest difference to your business challenges. Without wishing to devalue the worth of any of these, in my view, the most important takeaway for those visiting RSA is the vital role of immutable data backups as a part of a comprehensive cyber defense strategy. The value of immutable backup technology lies in its ability to identify, remediate, and recover from ransomware infection. 

Immutable data backups have firmly established their credentials in recent years, as ransomware and other forms of cyber attack have continued to proliferate. And within the landscape of immutable backup providers, Rubrik stands out as a clear leader, with its built from the ground-up technology, native immutability, and unmatched levels of security. In fact, Rubrik has been named a leader and the furthest in vision in the 2023 Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions for the fourth consecutive time. 

Anyone questioning whether they need to incorporate immutable backups into their cyber defense strategy need only ask themselves two simple questions: why is it that despite having an array of cyber defense technologies in place do ransomware and other forms of cyber attack continue to be successful, and how quickly could their organization recover if they were to fall victim to an attack?

A truly immutable backup relies upon second site replication, where guaranteed, uncompromised data is stored and used to restore IT infrastructure following a ransomware attack. Many organizations that rely on Rubrik’s architecture to safeguard against a cyber attack do this via their own data centers. However, the high costs associated with running data centers mean this isn’t always an option – particularly for smaller or medium-sized organizations, or those who don’t manage their own IT infrastructure. 

That’s where Backup as-a-Service with immutability comes into play, provided by MSPs like Assured Data Protection (Assured), a market leader in this area. Assured is Rubrik’s largest managed services provider for cloud data protection services and was named the winner of Rubrik’s 2023 Global Partner Award for MSP Partner of the Year. These awards highlight partners that have demonstrated excellence in delivering Rubrik-led data data protection solutions and innovation to their customers.

Thinking about putting a cyber resiliency plan in place or want to know more about Assured Data Protection? We’d love to to discuss your immutable backup needs. Feel free to get in touch and we’ll arrange a call.