Optec
“Quite simply, the channel model Assured has put together is brilliant.”
The Background
Founded in 2016, cybersecurity provider Optec has quickly established itself as a specialist in the provision of end-to-end solutions, growing rapidly and increasing its presence to multiple locations throughout the UK. Optec became a Fortinet Engage Partner shortly after its launch, enabling it to provide a wider range of cybersecurity solutions and services such as network security, wireless solutions, SD-WAN, and endpoint security solutions.
Increased success followed quickly until Optec recognized that, to support its expansion still further, the company needed to diversify its offering into other areas. Identifying that the need for data security and networking is at the forefront of every business’s IT requirement, Optec concluded that the natural fit to cybersecurity was data backup and storage.
The IT Solution
Assured Data Protection’s market-leading managed service solutions with Rubrik’s cloud data management was the first choice for Optec. Rubrik creates a seamless integration with any database and encompasses backup, archival, instant recovery, and compliance, as well as replication and copy data management, all handled securely both on-premises and in the cloud.
Stuart Harper, Director of Optec, takes up the story: “Rubrik is a best-of-breed product; it’s a cutting-edge, disruptive technology, which is perfect for us. By asking our customers if they’ve thought about backup, we’re selling the technology in a way that many businesses haven’t thought about.”
The Trusted Partner
Optec saw strong value in partnering with Assured, recognizing their Rubrik expertise.
Stuart explained: “There was no point in scaling up to install Rubrik ourselves – Assured already does it at a far higher level. Our customers trust our security knowledge, but for backup and disaster recovery, Assured has it covered. No need to reinvent the wheel.”
To support growth, Optec chose a recurring revenue model and became a reseller instead of building a full solution.
“Assured offers the perfect partnership,” Stuart continued. “We resell their solutions and receive steady monthly revenue and margin. It fits our business without overloading our security-focused engineers.”
The Support
Optec opted for full reseller support, giving customers access to Assured’s technical expertise.
“As a director, I don’t want our team handling complex fixes. If something goes wrong, Assured sorts it. They know Rubrik inside out and can quickly resolve issues our customers may face,” said Stuart.
This model enhances Optec’s customer service and positions them as an extension of the Assured team.
“The support package is amazing,” added Stuart. “We go into deals confidently, knowing we can win on technical or commercial grounds.”
The Relationship
Optec benefits from Assured’s sales and marketing support and growing portfolio, including services like Threat Detection.
“Assured’s offerings align perfectly with our messaging,” said Stuart. “It expands our capabilities and strengthens customer conversations.”
“We’re very optimistic,” he concluded. “The channel model is brilliant. We introduce Assured to our customers, they respect those relationships, and we’re rewarded in return.”