Dataedge

The Background

Founded in 1999, Dataedge is a trusted IT solutions provider, serving over 500 clients across various industries for over 20 years. Dataedge tackles complex IT challenges, ensuring data and network safety, while acting as an extension of its clients’ IT teams, providing customized and cost-effective consultancy solutions.

A Trusted Partner

“We started working with Rubrik as it was a fantastic technology with features that other vendors couldn’t provide. Immutability had become a key feature our clients were looking for, and that was a big factor for us in deciding to go with Rubrik. We have complete peace of mind that backups with Rubrik are 100% immutable.”
– Rob Didlake, Founder and CEO at Dataedge.

Rob then wanted to find a managed service provider (MSP) that could offer Rubrik as a managed service. “I discovered Assured Data Protection and knew founders Simon Chappell and Stacy Hayes. Their Rubrik managed service solution, and my confidence in their technical team, made them the ideal strategic partner for Dataedge.”

The Benefits

Dataedge’s client requirements are varied, with the need for hybrid solutions often being top of the list. Working with Assured means that Rob and his team can meet those needs with a tailored service whether clients want backup on-premises and DR in the cloud, or to own their own hardware and choose a consumption-only model.

“Whatever the situation or the size of the client, Assured works with us to solve our clients’ challenges.”

Partnering with Assured has enabled Dataedge to offer Rubrik as a Service as an operational expense. This model is becoming ever more popular, allowing businesses to spread costs over a fixed period.

“We see more and more companies who want their backups and DR to be managed. Although they initially think this may cost more, they often discover our solutions work out cheaper, and with total peace of mind that their data is fully secure.”

Rob and his team also have the support of the Assured sales and IT teams.

“I have been on several client calls with Assured and their knowledge is always spot on. They are able to answer all the clients’ questions in a friendly and straightforward way.”

New Opportunities

The additional services Dataedge now offer have opened a number of opportunities for the business.

“Because we have built such strong relationships with our clients, it’s easy for us to have a conversation with them about their backup, DR, and cybersecurity plans. We make sure they have a robust plan in place, and Assured’s DR model makes it an easy win for us.”

“We now have a variety of clients utilizing Rubrik as a Service in different verticals, including the education, HR, and financial sectors. This has expanded our portfolio as we can demonstrate expertise to new clients irrespective of their industry.”

The Relationship

After building up close and trusted relationships with their clients, Dataedge needed a partner they could trust to continue to provide the excellent service their clients are accustomed to.

“One of the key reasons I teamed up with Assured is because they’re good people, and you know they are going to do what they say they’re going to do. Building trust is so important for us, we have that with our clients and it’s important to have it with our partners too.”

“We trust each other, I know that together we’re going to do what’s right for the client and not just do a product pitch. We’re solution salespeople. We must sell the value of our solutions and that’s how we make our living. Trust between Assured and Dataedge is crucial and I feel confident I can introduce Assured to any of our clients.”